About Us

Who We Are

Xelens is a software product company focused on building tailored digital solutions for the optical industry. We design and develop tools that improve precision, efficiency, and service quality across optical retail workflows.Xelens operates as an independent affiliate of Grossoptic, collaborating closely on optical technology initiatives while maintaining full autonomy in product development and innovation.

What We Do

Our flagship product is a native iPadOS application designed to streamline the capture of individual optical measurement parameters using advanced technologies such as LiDAR and machine learning. The application delivers high-accuracy results through an intuitive user interface, minimizing training requirements for optical professionals.Today, Xelens solutions are used in over 100 optical retail locations across multiple European markets, supporting both large optical retail chains and independent optician practices. Deployments currently span Serbia, Italy, Russia, Belarus, Montenegro, North Macedonia, and Bosnia and Herzegovina.

Our Mission

We build tools that empower optical professionals to work smarter — with better data, more automation, and less friction. While Xelens is currently centered around its flagship application, our long-term mission is to develop a scalable software ecosystem for the optical industry, supporting data interoperability, operational workflows, and future innovation.

Our Team

Our team brings together experienced software engineers and optical industry professionals, united by a shared focus on quality, reliability, and practical innovation. We work closely with our partners and users to ensure our solutions fit real-world optical retail environments.

Deployment & Support

Xelens solutions are designed for smooth remote deployment, onboarding, and training, allowing optical teams to adopt new tools quickly with minimal disruption to daily operations.